Key art for the IFC film "Ride."

This was a key art comp for the IFC project "Ride" (which was later released under the name "Rank"), an IFC original documentary, shot on location in Las Vegas, which follows the three highest ranking bull riders competing for the title of PBR World Champion and a million dollar prize. It uses the iconic cowboy belt buckle as a holding device for the title and tagline, after having been torn from its owner and smashed into the dust.

Back to Top