America Revealed

This was the initial print campaign for the four part American version that PBS shot and produced. Both print and digital campaigns used the same key art.

This four part mini series highlights the systems and people behind four key categories of America's infrastructure. Manufacturing, farming, power and transportation. Highlighting these four disparate themes while alluding to each of their roles as equally vital parts of the whole was seen as our primary job. After experimenting with a few different executions PBS decided on a solution that was both clean and engaging, while leaving no doubt as to what the show is about.
The final print ad for the American remake of the hit British show.

This kind of "Utopia" concept was considered at an earlier point.
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