This four part mini series highlights the systems and people behind four key categories of America's infrastructure. Manufacturing, farming, power and transportation. Highlighting these four disparate themes while alluding to each of their roles as equally vital parts of the whole was seen as our primary job. After experimenting with a few different executions PBS decided on a solution that was both clean and engaging, while leaving no doubt as to what the show is about.
The final print ad for the American remake of the hit British show.
 

 
This kind of "Utopia" concept was considered at an earlier point.
 
 
Back to Top