RX for Survival

Key art for the PBS show "RX for Survival."

A series of ads promoting the new PBS special "RX for Survival," a global health initiative which outlines a sobering account detailing the nature of modern diseases and how their spread has been exponentially accelerated by many of the conveniences of everyday life. The ads encourage people to consider common experiences through the lens of global public health, highlighting both the potential threats and benefits hidden in first world amenities so commonplace that we've come to take them for granted.
There were a few unexpected challenges to producing the final art, such as sourcing and getting the rights to use an image of the right kind of mosquito, which necessitated the creation of our mosquito digitally, in Photoshop, (with the help of an entomologist friend to get the details right.)
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